Opel-Vauxhall grew significantly in 2023 with a sales increase of 15 per cent. This is the highest per centage growth rate in more than 20 years. Global sales were up to around 670,000 vehicles giving the German-Anglo manufacturer its highest registration numbers in four years.
The Vauxhall brand is exclusive to the UK and is marketed as Opel in all other markets globally. In its twin domestic markets of the UK and Germany – Vauxhall recorded a six per cent market share in the UK whilst Opel closed 2023 with a market share of around 5.3 per cent in the German market. Opel is also very successful in Turkey with a market share of six per cent.
Florian Huettl, CEO, Opel-Vauxhall, commented: “We can look back on a very strong year in 2023. Opel-Vauxhall has grown considerably. We have made significant gains, particularly in electric vehicles, across the C-segment and light commercial vehicles. We were also able to significantly expand our international business. This is clear evidence that our strategy is working.”
High proportion of electric vehicles: Sales increase of 22 per cent for electric vehicles
The battery electric vehicles (BEVs) were extremely well received by customers. Around 90,000 BEVs sold represent a significant increase of 22 per cent compared to the previous year. This impressively demonstrates the success of Opel-Vauxhall’s electrification offensive – which commits to offering a fully electric version of every car and van in the line-up from as early as the end of this year.
Internationalisation strategy working: 62 per cent increase outside of Europe
Opel grew strongly outside of the EU 29 markets last year and increased sales by around 62 per cent to a total of 101,000 vehicles. This corresponds to 15 per cent of the brand’s total sales.
Considerable light commercial vehicle growth: Sales up by 26 per cent
In total, Opel and Vauxhall were able to sell 125,000 light commercial vehicles worldwide, which corresponds to an increase of 26 per cent compared to 2022. The brands secured a leading position among electric vans with around 17,000 units of the Combo Electric, Vivaro Electric and Movano Electric sold on the European market (EU 29). Vauxhall is once again the leading electric van brand in the UK, representing nearly 30 per cent of last year’s e-LCV market – following on from the re-opening of the Ellesmere Port plant to exclusively manufacture compact electric vans.
Strong growth in the C-segment: Astra and Grandland sales up by 57 per cent
Opel also continued to grow in the highly competitive C-segment. The Astra was able to double its European sales (EU 29) in 2023 with all drive versions. In Germany, the Astra finished fifth in its segment. Overall, Opel recorded significant growth worldwide in the C-segment. Compared to the previous year, the brand sold around 57 per cent more units of the Astra and Grandland.
Corsa and Mokka continue to be successful across Europe
The Corsa once again proved to be a bestseller last year. In the company’s two largest markets, Germany and the UK, it was the number one choice in the B-segment and the third best-selling car overall in the UK. In Greece, the Opel Corsa was even the best-selling car overall in the country. In addition to leading the way in Germany and the United Kingdom, the Corsa Electric took second place in the registration statistics in its segment in Italy, the Netherlands, Portugal and Austria. The Mokka Electric was the most popular B-SUV in the UK and finished second in Germany, Spain, Poland and Belgium.
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