A major bank has recorded a 74% surge in the number of reports of vehicle scams in the first half of this year, with victims losing nearly £1,000 on average.

The Ford Fiesta is the most commonly reported model to feature in vehicle-related scams so far this year, according to Lloyds Bank.

Bogus offers of BMWs and Audis also feature heavily among the fake ads, with motorbikes and classic cars also cropping up regularly, it added.

There is also a thriving trade in fake ads for parts and accessories, such as alloy wheels, the bank said.

According to the testimony of scam victims, vans are also often popular because people are seeking cheap models to be converted into campervans, Lloyds said.

The findings were based on an analysis of scams reported by Lloyds Banking Group customers between January and June 2023.

This was then compared with the same period in 2022, and a 74% increase was found.

Lloyds said victims are losing an average of £998, with people aged between 25 and 34 being the most likely age group to report being duped.

Scams work by fraudsters creating fake posts on social media or online marketplaces to advertise vehicles that do not exist.

They will include pictures of genuine cars or vans to convince the unsuspecting buyer that they are genuine.

When a potential buyer responds, they will often be asked to make a deposit to “secure” the car, or even sometimes to pay the full amount, along with excuses as to why the car cannot be physically viewed ahead of the payment being made.

Victims may be tricked into sending money via bank transfer.

As soon as the payment is made, the buyer will be blocked, and the seller’s profile will disappear. Occasionally, a fake address will be provided at which to collect the car, leaving buyers with a wasted trip along with a financial loss.

Ford Fiestas have been highly popular in the genuine sales market. Figures released by the Society of Motor Manufacturers and Traders (SMMT) in August indicated that the Ford Fiesta was the UK’s best-selling used car between April and June. The manufacturer recently ended production of the car at its factory in Cologne, Germany.

Liz Ziegler, fraud prevention director at Lloyds Bank, said: “Buying directly from approved dealers is the best way to guarantee you’re paying for a genuine vehicle, and always use your debit or credit card for maximum safety.

“If you do want to buy something you’ve found through social media, only transfer funds once the car is in your possession.”

Here are some tips from Lloyds Bank to avoid vehicle scams:

  1. Fraudsters use social media to advertise vehicles that do not exist. Always do your own research, and do not part with any money until you have viewed and tested the vehicle in person.
  2. Check documents. Always ask to see the seller’s logbook to verify that the seller is the legitimate owner.
  3. The safest way to buy a new or used car is often from well-known, approved dealers. Organisations such as the AA offer specific guidance for buying cars unseen.
  4. Low prices and pressure-selling tactics are often used to target victims. Question if a deal looks “too good to be true” and compare prices from trusted sources.
  5. Always use your debit or credit card when you shop online. This helps protect your money should something go wrong.


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