Vauxhall has revealed that the name of its new concept car will be the Vauxhall Experimental.
The vehicle will make its global debut in front of an international audience at IAA Mobility in Munich from 5-10 September 2023. Further details on the concept will be released in the coming weeks.
James Taylor, Managing Director, Vauxhall, said: “As the name indicates, the Vauxhall Experimental will give a clear vision for the future design direction of the brand – and will influence our next generation production vehicles.”
The Vauxhall Experimental represents the next stage in the evolution of the critically acclaimed Bold & Pure design philosophy. This was created to forge a close link to Vauxhall’s core values – British, Ingenious, Progressive and Approachable – and first demonstrated by the GT Xperimental revealed in 2018.
The new concept car embodies the further sharpening of the brand within Stellantis by bringing additional life to Vauxhall’s brand pillars – a simplified ‘detoxed’ experience, accessible technology and Greenovation (sustainable innovation).
The Experimental name dates back to 1966, when the XVR concept (Xperimental Vauxhall Research) was revealed at the Geneva Motor Show. Built to showcase Vauxhall’s design innovation, the XVR featured gull-wing doors forming a unique split windscreen, a clam-shell bonnet and pop-up headlights, while design cues like the ultra-slim rear lights could later be seen in Vauxhall’s Viva HC and Firenza models.
More recently, the GT Xperimental concept in 2018 was hailed at the time by Vauxhall Design Director, Mark Adams, as ‘representative of the design vision for the company’s whole portfolio.’ The GT Xperimental was the first vehicle to feature the Vauxhall Vizor and its Compass design principles, which have since become hallmarks of Vauxhall’s passenger cars.
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