Vauxhall Motors pays homage to the, āGreat British van driverā in its latest marketing campaign for the UK-built, all-new Vivaro.
The bold and approachable campaign takes inspiration from Rudyard Kiplingās, famed, āIfā, āThe Fewā speech from Churchill and the āSaint Crispin’s Dayā speech from Shakespeareās āHenry Vā play and builds into a passionate ode to van drivers, brought to life by trade professionals themselves.
The āGreat Britvanā campaign is a rousing rally cry to Great British van drivers, the roadies, builders, caterers, tilers, and gardeners who graft, keep UK businesses turning and make Britain, the hard-working nation it is. āGreat Britvanā will air from 29th July 2019 across digital, social and TV.
Patrick Fourniol, Marketing Director, Vauxhall Motors, said, āSmall and medium sized businesses are the lifeblood of Britainās workforce. They are the veins that keep UK industry pumping and they need a van they can rely on that ensures their business can keep going 24/7, 365 days a year. Vauxhall Motors is the UK’s largest light commercial vehicle manufacturer and weāre excited to launch the all-new Vivaro – probably the best Britvan on the road.ā
The all-new Vivaro brings a welcome boost to UK automotive manufacturing. The workforce at Vauxhallās Luton plant were rewarded in April 2018 with a contract which will see the production line manufacture up to 100,000 vans a year as Groupe PSA strengthens its LCV market share across Europe.
Engineering and design enhancements will ensure all-new Vivaro drivers have class-leading fuel economy, better CO2 efficiency, increased load carrying capability and comfort.Ā
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