Vauxhall Motors pays homage to the, ‘Great British van driver’ in its latest marketing campaign for the UK-built, all-new Vivaro.
The bold and approachable campaign takes inspiration from Rudyard Kipling’s, famed, ‘If’, ‘The Few’ speech from Churchill and the ‘Saint Crispin’s Day’ speech from Shakespeare’s ‘Henry V’ play and builds into a passionate ode to van drivers, brought to life by trade professionals themselves.
The ‘Great Britvan’ campaign is a rousing rally cry to Great British van drivers, the roadies, builders, caterers, tilers, and gardeners who graft, keep UK businesses turning and make Britain, the hard-working nation it is. ‘Great Britvan’ will air from 29th July 2019 across digital, social and TV.
Patrick Fourniol, Marketing Director, Vauxhall Motors, said, “Small and medium sized businesses are the lifeblood of Britain’s workforce. They are the veins that keep UK industry pumping and they need a van they can rely on that ensures their business can keep going 24/7, 365 days a year. Vauxhall Motors is the UK’s largest light commercial vehicle manufacturer and we’re excited to launch the all-new Vivaro – probably the best Britvan on the road.”
The all-new Vivaro brings a welcome boost to UK automotive manufacturing. The workforce at Vauxhall’s Luton plant were rewarded in April 2018 with a contract which will see the production line manufacture up to 100,000 vans a year as Groupe PSA strengthens its LCV market share across Europe.
Engineering and design enhancements will ensure all-new Vivaro drivers have class-leading fuel economy, better CO2 efficiency, increased load carrying capability and comfort.