Vauxhall Motors pays homage to the, ā€˜Great British van driver’ in its latest marketing campaign for the UK-built, all-new Vivaro.

The bold and approachable campaign takes inspiration from Rudyard Kipling’s, famed, ā€˜If’, ā€˜The Few’ speech from Churchill and the ā€˜Saint Crispin’s Day’ speech from Shakespeare’s ā€˜Henry V’ play and builds into a passionate ode to van drivers, brought to life by trade professionals themselves.

The ā€˜Great Britvan’ campaign is a rousing rally cry to Great British van drivers, the roadies, builders, caterers, tilers, and gardeners who graft, keep UK businesses turning and make Britain, the hard-working nation it is. ā€˜Great Britvan’ will air from 29th July 2019 across digital, social and TV.  

Patrick Fourniol, Marketing Director, Vauxhall Motors, said, ā€œSmall and medium sized businesses are the lifeblood of Britain’s workforce. They are the veins that keep UK industry pumping and they need a van they can rely on that ensures their business can keep going 24/7, 365 days a year. Vauxhall Motors is the UK’s largest light commercial vehicle manufacturer and we’re excited to launch the all-new Vivaro – probably the best Britvan on the road.ā€

The all-new Vivaro brings a welcome boost to UK automotive manufacturing. The workforce at Vauxhall’s Luton plant were rewarded in April 2018 with a contract which will see the production line manufacture up to 100,000 vans a year as Groupe PSA strengthens its LCV market share across Europe.

Engineering and design enhancements will ensure all-new Vivaro drivers have class-leading fuel economy, better CO2 efficiency, increased load carrying capability and comfort.Ā 


0 Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: