Vauxhall has appointed 33Seconds to become its fully-integrated consumer PR and social media marketing agency following a competitive pitch process.

The agency will be in charge of creating content for the car manufacturer’s consumer-facing social media channels, running its lifestyle press office, handling community management, developing and implementing creative brand and product campaigns, as well as leading on influencer relations.

Patrick Fourniol, Marketing Director for Vauxhall Motors said: “After a thorough pitch process, we can’t wait to get started with 33Seconds. The team has proven success within Groupe PSA which, combined with bringing PR and social under one roof, will enable us to deliver more impactful, integrated campaigns and conversations than ever before.”

Vauxhall continues its product offensive driven by the burgeoning SUV sector with the Crossland X, Grandland X and Mokka X.  The 33Seconds team will work across these carlines as well as support Vauxhall’s confidently British Brand positioning, ingenious, progressive and approachable. This integrated approach is more consistent and efficient.

33Seconds is already the social media partner for the other car brands owned by Groupe PSA, including Peugeot, Citroen and DS, but this is the first time it will provide integrated services across social and PR. Cofounder and co-CEO of the eight year-old agency, Alice Regester, said:

“It’s massively exciting to be adding the fourth and largest Groupe PSA car brand to our portfolio. We’ll be combining our long-standing automotive experience with our deep-rooted specialism in positioning brands as innovative and dynamic, in order to develop and deliver activity that will elevate the incredible British Vauxhall brand amongst UK consumers.”

The Vauxhall appointment follows several high-profile wins for 33Seconds over the past 12 months, which includes becoming Sky’s retained social media partner across Sky Entertainment (Sky Atlantic, Sky Witness, Sky Arts, Sky Cinema), Sky Kids, Sky Product (Sky Q, Loyalty and Mobile) and Sky Bigger Picture, its CSR arm.


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